As B2B marketers we often take a company’s strengths for granted and focus more on identifying and fixing its weaknesses, i.e., the “gaps” vs. customer needs and/or competitor performance. This is certainly understandable, but we may be missing an unique opportunity. Why not focus on – and build upon – your company’s strengths as a […]
Identifying and understanding market shifts is a critical task for any company of any size. Those companies that capitalize on (or at least adjust to) market shifts thrive (or at least survive) while those that don’t struggle or even cease to exist. These days market shifts appear to be happening with greater frequency and thus […]
Lots of buzz about Amazon (and other e–tailers) entering industrial markets, but what does it really mean for your business?
Could be a threat or maybe an opportunity. And how serious a threat?