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Richard’s Blog On Marketing

Sales Reps in the Digital Age

B2B companies are trying to figure out what digital marketing means for their businesses, but they shouldn’t forget the role of sales reps (as well as in-person support).  Sales reps still have an important role to play, but it may be a different one for the digital age. Getting this “right” is not only critical for properly allocating resources but also for effectively serving the customer and ultimately winning in the marketplace.

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Digital Trends Impacting Your Business

B2B marketers face many options and greater risk in today’s digital world – delay and lose to competition, but act rashly and lose resources and time. 3 digital trends – internet of things (IoT), consumerization and new, internet-driven arrangements for sales & supply – are particularly important and should be monitored more closely. Each trend has its own set of issues and potential change for your business model.

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