Given recent events, digital transformation is accelerating, and customer-facing e-commerce has now gone from important to essential for many B2B industries. Thus, executives must consider taking e-commerce to the next level sooner rather later. However, this is a major undertaking, and there are many possibilities. RS Consulting USA and our technology marketing partner, Loomis Marketing, offer our thoughts on what to do next.
With the COVID-19 pandemic, the business environment is experiencing significant change and stress, and thus more than ever, B2B marketers must understand their customers’ changing needs. RS Consulting USA provides guidance for how to conduct highly effective voice of the customer (VOC) studies and truly understand your customers’ needs.
B2B companies are trying to figure out what digital marketing means for their businesses, but they shouldn’t forget the role of sales reps (as well as in-person support). Sales reps still have an important role to play, but it may be a different one for the digital age. Getting this “right” is not only critical for properly allocating resources but also for effectively serving the customer and ultimately winning in the marketplace.
Innovation is a hot topic, but all the innovation in the world is worthless without successful commercialization. Defining, estimating and understanding the addressable market is a critical starting point for evaluating opportunities for new products and services and successful commercialization.
B2B marketers face many options and greater risk in today’s digital world – delay and lose to competition, but act rashly and lose resources and time. 3 digital trends – internet of things (IoT), consumerization and new, internet-driven arrangements for sales & supply – are particularly important and should be monitored more closely. Each trend has its own set of issues and potential change for your business model.
Digital marketing has significantly changed customer – supplier relationships for many industries, and B2B marketers are trying to figure out its impact and determine what to do. Understanding the customer’s journey is a critical starting point for developing an effective digital marketing strategy and programs.
There is lots of buzz and debate about digital marketing and its impact on B2B markets. It is an overwhelming, and ever-changing, topic. Nonetheless, B2B marketers must determine how and where digital marketing impacts their businesses.
As B2B marketers we often take a company’s strengths for granted and focus more on identifying and fixing its weaknesses, i.e., the “gaps” vs. customer needs and/or competitor performance. This is certainly understandable, but we may be missing an unique opportunity. Why not focus on – and build upon – your company’s strengths as a […]
Identifying and understanding market shifts is a critical task for any company of any size. Those companies that capitalize on (or at least adjust to) market shifts thrive (or at least survive) while those that don’t struggle or even cease to exist. These days market shifts appear to be happening with greater frequency and thus […]